Lori Senecal loves her job as an expert in advertising and marketing. She has developed a robust personality that helps her a lot as one of the pioneering experts in innovative marketing principles. Lori Senecal has specialized her services in providing solutions through innovative technologies. As a result, she has become the global chief executive officer of Bogusky and Crispin Porter. Lori also worked with Kirshenbaum Bond Senecal (KBS) as the global executive chairperson. To keep up with market trends, Lori realized that she cannot entertain staying in her comfort zone for long. As such, she has developed a disciplined work ethic, which played a major role in the rapid growth and vision expansion of KBS.
She sees herself as an individual of value and uses this side of her to give motivational talks. Nonetheless, she highlights that becoming a success is a process that takes time and effort that only an individual can choose to follow through. Lori also loves pitching on concepts. She reckons that landing great concepts takes time, and she always encourages her teammates to invest in these two factors if they are to be successful in their roles. As a result, Lori has grown herself a fantastic team that ensures all her advert campaigns are at their full potential by the time they are wearing off in the market.
One of the ways that Lori uses to get relevant concepts to her clients is by studying the ins and outs of the client’s business structure, organizational culture and operations. It is during these times that the tough part of her job tags along. Lori Senecal says that she is not a fun of individuals who do not perform, but at the same time, she is compassionate about her hardworking team. Nonetheless, Lori takes time to talk to those who are below the required standards and ends the conversation by making sure she is in good terms with the person.
Lori Senecal was born in a family of four girls. She was brought up in Montreal and loves the company and support her family gives her to date. Lori got her first degree from McGill University. You can follow their Twitter account.