When Fabletics was founded a few years ago, the company had no idea what a success it would become. It was founded to fill a void in the world of athletic wear. Founders, Kate Hudson and Techstyle Group LLC, launched the company to fill a void in the athletic wear industry. At the time that Fabletics was founded, there were limited options in athletic wear. Women could either chose to pay upwards of $100 for a simple pair of leggings, or they could pay cheap prices for cheaply made leggings and tops that would quickly lose their shape or have holes in the seams.
Fabletics wanted to create a different style of athletic wear. The vision was to create fun and highly fashionable athletic wear that women would receive on a monthly, membership basis. The vision has been a huge success and Fabletics now has 1.4 million members that receive a monthly outfit from Fabletics. The brand continues to grow on a daily basis, and with a special offer of 2 leggings for $24 as an introductory gift, it is all the more appealing to become a Fabletics member.
It’s no doubt that “athleisure” wear has become a staple of women’s wardrobes across the country. What used to be worn just to the gym has become a fashion trend to wear to the mall, to brunch, and to run errands. Women everywhere have fallen in love with Fabletics’ custom leggings, known for being the perfect leggings to wear out and about. In fact, Fabletics has siphoned off a large chunk of business from mega online wholesaler Amazon. The quality and originality of patterns Fabletics offers can’t beat what Amazon has to offer, most of which is designed and made overseas in low-budget factories.
When Kate Hudson co-founded Fabletics, she knew it was something that she wanted to be heavily vested in. She has always said that she would never associate herself with a brand that she didn’t truly believe in, and she truly believes in what Fabletics offers. She believes that women everywhere should have access to high quality athletic wear at an affordable price. She believes that athletic wear that is well made and offers the freshest designs inspires women to feel great when they work out and inspires them to continue to work out more frequently. She also believes in the membership model that Fabletics provides and knowns that having workout gear delivered right to your door is better than remembering to buy it each month.