Why Whitney Wolfe Herd Decided To Launch Bumble

Like many other industries the tech industry is dominated by men. Most programmers and IT professionals are men and men also occupy most of the C level positions. For this reason when a woman founds a company in this industry it gets a lot of attention. Such is the case with Whitney Wolfe Herd is the founder and chief executive officer of Bumble.

Since its launch Bumble has become an incredibly popular dating app. What separates it from others is that when it comes to making first contact only a woman can do so. This is now the second most popular app of its kind in the United States. Earlier she had been one of the co-founders of Tinder where she was the vice president of marketing. She wanted to do something different with Bumble and that decision has really paid off. The Bumble app now has almost 30 million users and her company is worth north of $1 billion.

Building upon the concepts of empowering women and encouraging more positive communication Whitney Wolfe Herd launched both Bumble BFF and Bumble Bizz in 2017. The first app is designed to help women find new friends while the latter one is designed to help them build out their professional network. Bumble is increasingly becoming a complete social network for its users. Through just one app users can find romantic partners, friends, and business contacts.

Whitney Wolfe Herd was born in Salt Lake City and attended Southern Methodist University. While at this university, studying for a degree in international studies, she got involved in the wake of the BP oil spill. She started a nonprofit which sold tote bags made of bamboo. Each had a brown pelican on it which was one of the species of animals most affected by this spill. Before long several celebrities were being photographed with one of these bags such as Nichole Ritchie and Rachel Zoe.

Bumble was launched through the backing of Andrey Andreev. Whitney Wolfe Herd had an idea for a new app and he helped her take it in the direction of being a dating app, something she was reluctant at first to do again. Andrey Andreev provided her with the funding she needed to get Bumble started. She says her goal was to create an app that women would find approachable and safe to use. Women using Bumble have a lot more control in who they associate with.

Learn More: www.crunchbase.com/person/whitney-wolfe

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