Guilherme Paulus Will Inaugurate A New Luxury Hotel In São Paulo

Guilherme Paulus is known by the media and the Brazilian people for his success as a businessman in the tourism industry. As a co-founder of the tourism operator CVC Operadora y Agencia de Viagens S.A Paulus achieved success in his twenties and has kept on succeeding with each additional business venture.

Paulus is an important name in Brazil, and the entrepreneur has the ability to affect the tourism market. Due to his high success in the tourism market, it was not unusual to see Guilherme Paulus enter the hotel business.


Even after earning a large sum of money that was estimated at $420 million with the sale of shares of CVC to the Carlyle Group, Guilherme Paulus continues to work hard as chairman of CVC Operadora y Agencia de Viagens S.A and as a board member and president of GJP Hotels and Resorts. GJP purchased an iconic building in São Paulo and will inaugurate a luxury hotel there. It is the same building where the DPZ advertising agency was located on the Avenida Cidade Jardim.

The hotel will be completed sometime between 2020 and 2021. It will include 65 apartments, a rooftop space with a restaurant and event space. We do not know which flag will grace the luxurious property, except that the intention is to create a new brand that is not in the GJP group and beyond São Paulo, they might also think of using a flag for Rio de Janeiro, similar to the luxurious Emiliano hotels.

With Guilherme Paulus’ high standards and attention to detail, it is expected that the new hotel will meet the same standards and expectations of GJP’s other luxury hotels. GJP’s top luxury hotels are located in the Serra Gaúcha: Saint Andrews Gramado and Wish Serrano Resort. Other brands used by the GJP group are Prodigy and Linx.

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