Carlos Alberto de Oliveira Andrade: 11 Years of Revolutionizing the Brazilian Automotive Industry

Carlos Alberto de Oliveira Andrade is the founder, Board of Directors of CAOA’s Chairman and a reputable physician. Dr. Carlos started his career in 1979 when a Ford Landau he ordered was not delivered because the dealership he ordered the car from went bankrupt. He proposed to be given the bankrupt dealership as compensation for the pre-payment he made for the Landau. The dealership was passed to him and he established it to become the largest Ford dealership in Latin America in just six years.

CAOA became the exclusive importer of Renault cars in the country in 1992. The company promoted the sales of Renault cars considerably. The company ceased to represent Renault when it took back the importing right and consequently, the car sales dropped significantly. In 1998, CAOA moved on to import Subaru and as a result, Subaru sales tripled in less than a year. In 1999, CAOA made Hyundai a leader in car importation with the Tucson model.

In 2006, CAOA maintained its command as the largest Ford dealer as well as Subaru and Hyundai brands exclusive importer and distributor in Brazil. In 2007, Carlos Alberto de Oliveira Andrade launched Hyundai CAOA Automobile Plant S/A, the first Hyundai Plant in Brazil. By establishing the multimillion enterprise, he made his dream come true and as a result, he received “Entrepreneur of the Year in Industry,” by the successful IstoE Dinheiro Magazine.

Dr. Carlos and his company’s environmental efforts saw him awarded “Good doer Company” by IstoE Dinheiro magazine. For three consecutive years, the company was honored with “Most Admired” by Carta Capital magazine. Carlos Alberto de Oliveira Andrade was also honored with “Distributor of the Year” title by Hyundai Motor Company making it the first Hyundai dealer outside Europe to receive the award.

The success of the company is attributed to a great marketing strategy and importation of desirable cars. In 2012, CAOA Group added HB20 model to its long line of imported cars. In 2013, it brought Santa Fe and ix35 Flex to Brazil. The ix35 Flex was produced in a USD$300 million investment at Annapolis factory. One year later, Brazilian consumers were introduced to Elantra.

The company was ranked number one in the Client Satisfaction Ranking in 2014 while pursuing its goals of customer satisfaction and introducing new cars to the market. One year later, it inaugurated the Research and Energy Efficiency Center (CPEE) in Annapolis. Celebrating about 11 years of investing, growing and success in the industry, CAOA has won many awards and entered into venture partnerships maintaining it a titan in the importation, manufacturing and distribution of desirable and high quality vehicles.

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