Is creativity the next big thing in business? A magazine that is known as Fast Company magazine certainly seems to think so. Each year the team at Fast Company magazine takes the time to create a list that is comprised of one hundred luminaries in business that it calls The Most Creative People In Business. The individuals that Fast Company includes on its list are professionals that work in a wide range of businesses from mobile technology, to film, to the world of music, to the journalism industry or the advertising industry. The list is meant to be a celebration of the professionals who have applied their ability to dream up big and new ideas to the work that they do.
The 2017 installment of Fast Company’s Most Creative People in Business included many interesting and deserving names. Some of the many professionals that were included on the list were comedian Fred Armisen who is part of the duo behind the TV show Portlandia, actor and musician Donald Glover who recently won a Golden Globe for his work on his television show Atlanta and Teen Vogue digital director Phillip Picardi for his efforts to help turn the magazine in a robust media brand for a new generation of teen girls. Advertising star Lori Senecal was also selected by Fast Company magazine as one of its Most Creative People in Business.
According to Fast Company Lori Senecal was included on the list because of her work to “embolden clients” as an advertising executive. Nearly two years ago she was named to a senior leadership position at Crispin Porter and Bogusky where she was given the task of managing the company’s business interests overseas. Over the course of Lori Senecal’s tenure at Crispin Porter and Bogusky she has proven to be a capable leader who leverages creativity to create solutions for brands and companies that trust Crispin Porter and Bogusky to develop ad campaigns that will effectively deliver the right messages.
In a quote she gave to Fast Company magazine Lori Senecal noted that she thought that creativity was something more than an aptitude. She noted that being creative was “a behavior.” Lori has spent her time as the global CEO of Crispin Porter and Bogusky using her creativity to implement distinct advertising solutions for the firm’s clients. Follow her on Twitter