Lori Senecal loves her job as an expert in advertising and marketing. She has developed a robust personality that helps her a lot as one of the pioneering experts in innovative marketing principles. Lori Senecal has specialized her services in providing solutions through innovative technologies. As a result, she has become the global chief executive officer of Bogusky and Crispin Porter. Lori also worked with Kirshenbaum Bond Senecal (KBS) as the global executive chairperson. To keep up with market trends, Lori realized that she cannot entertain staying in her comfort zone for long. As such, she has developed a disciplined work ethic, which played a major role in the rapid growth and vision expansion of KBS.
She sees herself as an individual of value and uses this side of her to give motivational talks. Nonetheless, she highlights that becoming a success is a process that takes time and effort that only an individual can choose to follow through. Lori also loves pitching on concepts. She reckons that landing great concepts takes time, and she always encourages her teammates to invest in these two factors if they are to be successful in their roles. As a result, Lori has grown herself a fantastic team that ensures all her advert campaigns are at their full potential by the time they are wearing off in the market.
One of the ways that Lori uses to get relevant concepts to her clients is by studying the ins and outs of the client’s business structure, organizational culture and operations. It is during these times that the tough part of her job tags along. Lori Senecal says that she is not a fun of individuals who do not perform, but at the same time, she is compassionate about her hardworking team. Nonetheless, Lori takes time to talk to those who are below the required standards and ends the conversation by making sure she is in good terms with the person.
Lori Senecal was born in a family of four girls. She was brought up in Montreal and loves the company and support her family gives her to date. Lori got her first degree from McGill University. You can follow their Twitter account.
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Is creativity the next big thing in business? A magazine that is known as Fast Company magazine certainly seems to think so. Each year the team at Fast Company magazine takes the time to create a list that is comprised of one hundred luminaries in business that it calls The Most Creative People In Business. The individuals that Fast Company includes on its list are professionals that work in a wide range of businesses from mobile technology, to film, to the world of music, to the journalism industry or the advertising industry. The list is meant to be a celebration of the professionals who have applied their ability to dream up big and new ideas to the work that they do.
The 2017 installment of Fast Company’s Most Creative People in Business included many interesting and deserving names. Some of the many professionals that were included on the list were comedian Fred Armisen who is part of the duo behind the TV show Portlandia, actor and musician Donald Glover who recently won a Golden Globe for his work on his television show Atlanta and Teen Vogue digital director Phillip Picardi for his efforts to help turn the magazine in a robust media brand for a new generation of teen girls. Advertising star Lori Senecal was also selected by Fast Company magazine as one of its Most Creative People in Business.
According to Fast Company Lori Senecal was included on the list because of her work to “embolden clients” as an advertising executive. Nearly two years ago she was named to a senior leadership position at Crispin Porter and Bogusky where she was given the task of managing the company’s business interests overseas. Over the course of Lori Senecal’s tenure at Crispin Porter and Bogusky she has proven to be a capable leader who leverages creativity to create solutions for brands and companies that trust Crispin Porter and Bogusky to develop ad campaigns that will effectively deliver the right messages.
In a quote she gave to Fast Company magazine Lori Senecal noted that she thought that creativity was something more than an aptitude. She noted that being creative was “a behavior.” Lori has spent her time as the global CEO of Crispin Porter and Bogusky using her creativity to implement distinct advertising solutions for the firm’s clients. Follow her on Twitter
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