GreenSky expands to new industries, adds more than 17,000 retailers

In the fintech industry, which has been rocked by high-profile scandals and the collapse of some of its largest players recently, GreenSky Credit continues to only get stronger with time. And this is not too surprising, given the history and talents of its founder, legendary entrepreneur David Zalik.

In 2018, GreenSky has continued to expand its offerings, reaching more than 17,000 retailer and contractor partners as well as moving into a number of new industries, such as dental, medical and siding. As GreenSky continues to expand, carrying out its long-term strategic plan, the company continues to surpass other lesser players within the fintech space. Some say that GreenSky Credit may soon be the largest representative among recent fintech startups, with rumors swirling of a possible IPO that could be worth as much as $10 billion.

No end to the ways in which nicer things are better than nasty things

One of the critical ways in which GreenSky radically differs from its wayward competitors, such as OnDeck and Lending Club, is in the company’s business model. Rather than trying to focus on upending centuries of lending best practices, trying to convert loafers and bums into productive citizens through the magic of NINJA loans and wishful thinking, David Zalik and his company have focused on going where there is proven value. As Kingsley Amos once said, there is no end to the ways in which nice things are better than nasty things. And this simple observation on the realities of compounding benefits and the error in trying to improve things that are fundamentally irredeemable is a lesson that Zalik instinctively took to heart.

That’s why he concentrated from the beginning on going after only prime borrowers who were almost certain to pay back their loans. Additionally, he sought out deals where there was genuine value being created on the project that the funds were used for, namely, the increase in the owner’s home price when the renovations for which the loans were issued were complete.

This business model has proven to be an excellent choice. And it is the main reason that GreenSky Credit has become the dominant player in the fintech industry.

Let’s Take a Look At Vijay Eswaran

Entrepreneur turned philanthropist turned author, Vijay Eswaran is a pioneer of tremendous business acumen. Though the beginnings of his entrepreneurial journey portended a bleak future, Eswaran didn’t yield to the hardships that burdened him. In fact, as an attempt to plaster egg on his naysayer’s faces, Eswaran defied the odds stacked against him by making his claim to fame as a successful entrepreneur. Now the founder and CEO of a wildly successful corporation, QI Group of Companies, Eswaran’s regarded as a businessman of extensive industry know-how. Unfortunately, Eswaran’s reputation still lingers in the shadows of controversy, and he’s got none other than his former colleagues to resent for that.

As Eswaran was steadily ascending through the ranks of his trade, his previous business partners begrudged him his success. In the hopes of dismantling his illustrious career, they filed a shareholder dispute, subsequently leading to Eswaran’s brief incarceration. Though Eswaran was absolved of all alleged transgressions, the damage had already been done, and his name was sufficiently tarnished. Fortunately, Eswaran plunged ahead, vowing to focus on the opportunities that awaited him rather than the past that haunted him. Resilience is among one of Eswaran’s most admirable qualities, and it’s undoubtedly responsible for his ongoing entrepreneurial triumphs.

Currently, Vijay Eswaran is exalted by the progress of his University in Malaysia. Created as a means of furnishing the less fortunate with ample opportunity, Eswaran’s University underscores his altruistic disposition. Within the foreseeable future, Eswaran plans on bolstering the community’s infrastructure. From shopping malls and parks to hospitals and residential blocks, Eswaran has some lofty goals for his enterprise. What’s more, he has aspirations of creating a “green campus” that both upholds and promotes an eco-friendly environment. Some features he’d like to implement are solar-powered residents and electric buggies for transportation.