Then came along EOS, a revolutionary product that changed the way woman everywhere viewed lip balm, and in the process, created a successful business for the owners.
After in-depth research into what women hated, and wanted, in a lip balm product EOS was invented. It was refreshing, felt great on the lips, came in fun flavors such as honeydew and all of this packaged in an adorable round package. The products are sold by major retail stores Target, Walmart and Costco. It could still be applied like a regular tube but was easier to handle and less likely to get lost in a purse. Just what the women were looking for, and especially style conscious millennials.
Owners Sanjiv Mehra, Jonathan Teller and Craig Dubitsky decided to keep quiet on their marketing techniques until just recently but everything they have done has paid off, and paid off handsomely. They put their heart, soul; sweat and money into EOS and the rewards have been amazing. EOS lip balm has been promoted, and used, by celebrities such as Taylor Swift and Miley Cyrus.
EOS (https://evolutionofsmooth.ca/) has branched out as well into ventures with other companies, such as Disney with an Alice in Wonderland set. It, and the others companies EOS has worked with, have met with nothing but success. Companies such as Blistex have gone on to imitate their style by creating their own spherical lip balms.
EOS is not only an amazing lip balm product that delivers what it says it will its an excellent example of business success as well. The success of the three men, who had no startup backing but themselves, is one that should encourage entrepreneurs everywhere.